FORD GALAXIE
Wim Eckert
In 2009 we again visited Brasilia for an informal study of the architecture of Oscar Niemeyer. After walking through endless lobbies and representational spaces, we decided to take a tour of the memorial to Brazil’s most beloved and probably also most hated president, Doctor Juscelino Kubitschek. He took office on January 31, 1956 after announcing a massive rebuilding program the morning following his election.
The motto for his political agenda was « fifty years of progress in five» and his administration launched immense public programs including the construction of major highways, hydroelectric facilities, and public buildings. To stimulate industry, tariffs were increased, foreign exchange was revised to aid importation of needed capital, and credit from the Banco Do Brasil and the National Econoic Development Bank became liberally available.
The country’s productive capacity soared and Brazil became a major industrialized nation. The most impressive program he oversaw, however, was the construction of an entirely new capital, Brasilia, seven hundred miles into the wild interior of the country. Once asked why he built Brasilia, Kubitschek laconically answered that he needed a place to which he could build roads. Brasilia therefore was the prefect alibi to deliver broad infrastructure to the underdeveloped parts of the country and was successfully inaugurated within only four years, just three months before the end of his presidential term.
In addition to this information, heroically displayed by the magnitude of Niemeyer’s architecture, one can also find an original mock-up of Kubitscheck’s office at the memorial.
This leaves the impression that he left the building and forgot his glasses on the table just a minute ago. The awkward feeling of a strange mixture between a majestic mausoleum and a voyeuritsic peepshow is completed when one finds Kubitschek’s last car, a 1973 Ford Glaxie, sitting in an abandoned parking lot, fully enclosed by glass. It is as if Damien Hirst poured formaldehyde into garage he had mistaken for Snow White’s coffin.
The original advertisment by the Ford Motor Company in 1959 announced the Ford Galaxie as heralding the point in automobile production when nothing remained exclusively for the rich. The car had a strong, modern body which offered a new level of comfort. The upholsteries were so costly that they were matched by few cars at any price level, the interiors were richly paneled, the air was regulated by a silent flow ventilation system, and light permeated through the doors, ashtray, glove box and trunk.
The description of the Ford Galaxie’s interior strangely recalls Edgar Allan Poe’s description of his belowed wife’s coffin in his gothic novel The Fall of the house of Usher. Similar to Poe’s wife, Juscelino Kubitschek seemed alive when we entered the memorial museum. In fact, his ghost is present throughout Brasilia, a city which suffers from apparent death. Everything is exactly fifty years old, a freeze frame the same age as Kubitschek’s car.
The car does not need to be seen as a symbol for the new capital and its former president. However, on august 22, 1976, Juscelino Kubitscheck died in a car accident near the city of Resende in the state of Rio de janeiro - in a Ford Galaxie.
See also Miesology here